I began working with Iain and the team in Autumn 2019 in preparation for the Cambridge Half Marathon in Spring 2020. Working with their existing brand, I focused on bringing a bit more heritage and grandeur of the city to the merchandise. Cambridge is a Roman city and with the help of a very obliging Latin professor at the University, I was able to develop a fitting strapline: Veni, Cucurri, Vici (I came, I ran, I conquered) in a expressive serif typeface and accompanying graphics. This was used across t-shirts, bags and other promotional items, with Vicero (I will conquer) on the training t-shirts.